That said, many businesses are still wary of broadcasting their product demonstrations and customer interactions live online. Some believe that live streaming could be dangerous for both brands as well as customers. They believe that if anything goes wrong while live streaming either because of the vendor’s mistake or technical glitch, it could tarnish their reputation. Despite all the negativity surrounding Live Streaming, it is still on the rise and here to stay! The eCommerce business is booming in India and it shows tremendous potential for business growth. With Livestream eCommerce, retailers can keep their customers engaged and even offer their product information even when they are not at their stores. This allows for both upselling as well cross-selling opportunities which encourage customer loyalty. Whatever the future results, we will keep you posted. Do read our space for more news on Livestream shopping!
